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This report considers the effects of the Polycom brand experience on the perceived value of video communications as compared to others. The 95% confidence interval or margin of error for this report is +/- 11%.

Key findings:

• Polycom users are willing to paying 44% and 36% more then others to attend an HDvideo session than an audio or a web conference
• Polycom users are willing to pay 25% more to attend an 8-hour HD video session as a substitute for a week-long trip than others
• 25% more Polycom users are very satisfied with their video conferencing experience

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