Top Performers
Explaining The Brockmann Methodology
In general, the Brockmann Methodology arithmetically manipulates groups of answers to specific questions to test the linkage of the central hypothesis of the research. The independent variable (x), is then aligned lowest to highest and segmented into three statistically relevant groups simply by virtue of where they fit in terms of the variable:
The business results or endogenous variable (y) of the Top Performers are compared with the business results of the Poor Performers. If there are business implications of significance we then analyze the operational, organizational and business process dimensions of the Top Performers as compared to the Poor Performers.
From this analysis recommendations to improve business performance can be developed and shared.
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MidMarket participates in 66% more video conferences with partners and suppliers than large enterprise.
Related report: MidMarket Leads Video Conferencing Adoption