Broadcast SMS as Public Safety Service

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The first report of Brockmann & Company, First Communications was on public safety and business users' recommendations. In the research, it became clear that mobile is the most powerful emergency communications service. It is also the default communications service.

When the office PBX is rebooted, what to enterprise sales people do?

They use their mobile phones and do business even though they have a pretty good excuse why they can't.

As I read through the data to be used in an upcoming report, the low importance of SMS in business struck me as a surprising result, particularly in terms of emergency notification needs. Companies like MIR3 and Skinkers depend on SMS technology as an integral component of their notification service.

I remembered reading the FCC's report on Hurricane Katrina and feeling empathy for the suffering of the thousands of citizens who'd lost electrical power and their connectedness to other human beings within the horror of a hurricane-force wind and tumult. Yet the wireless towers and wireless networks survived and continued operating.

One proposal in the Katrina hearings was to allow public safety officials to deliver emergency notifications - evacuate, stay in your homes, turn TV to channel XYZ for more information - as an SMS to all the mobile phones in a given physical territory. To do this may require some software upgrades in the wireless operator networks, but can certainly be done.

In fact, a mobile phone-based emergency broadcast system is a simpler and more direct method for reaching citizens at risk from a metropolitan disaster than the TV or radio network. In fact, in a simple poll in my living room while we watched a DVD, all four of us in the room (3 of my teen/college-aged kids) had our mobile phones, but none of us were watching local TV. In fact, I avoid local TV choosing to watch satellite channels and DVDs.